Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see something that makes us take a second look. Maybe you’ve seen marketing recently that you just can’t stop...
View ArticleNow we know what ‘barrellel parking’ is
Sometimes a commercial just rolls right. A recent example of a great commercial that takes a simple idea and turns into something very clever and engaging comes to us courtesy of Woodstock Bourbon....
View ArticleWhen promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that makes the target audience say, “Wow.” Something unique, interactive, and veers away from cliches. Let’s face...
View ArticleWorld Cup soccer: An advertiser’s dream
If you’ve been living in the forest seeking your inner zen and haven’t heard yet, it’s time for World Cup soccer. That’s right. The big daddy of the entire sports world. As in ALL of planet earth will...
View ArticleNeed a speaker to energize your organization? Book Patrick this fall.
Our founder, Patrick Byers, has been preaching, teaching, speaking and writing on marketing for two decades now. If you’re looking for a someone to energize your team, Patrick is a passionate,...
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Billboard creative that makes you look twice #CreativeSummer14
Billboards are generally blah. We pass by them usually without a second glance. But not these ones. We love the creative and ingenious ways these billboards were developed to make us look twice and...
View ArticleReach out and Touch Someone
In a technology-centric world, the simple act of touch often gets replaced with a click of a button. Genuine human interaction is quickly turning into screen-to-screen relationships in which we...
View ArticleEarn a Certificate in Marketing Management at UW!
From 1998-2002 I instructed the Integrated Marketing Communications program at the University of Washington, and have served on the board for the program since the mid-90’s. Now called the Certificate...
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Creativity can be polarizing. #CreativeSummer15
Years ago, we did a sizable project for a consortium of seven states, funded by the U.S. Department of Labor. The creative we recommended featuring superheroes was a real departure from anything they’d...
View ArticleEarn a Certificate in Digital Marketing at UW!
Calling all Marketers! Earn a Certificate in Digital Marketing at UW. Discover how to create, run and sustain successful digital marketing programs. Learn to optimize your marketing efforts through...
View ArticleInventory everything before you prioritize anything
It’s no surprise that most of the organizations that contact us here at Outsource Marketing want to outsource their marketing. When we get started, we build a thorough list of everything they’re doing...
View Article10 Reasons You Should Consider Marketing Outsourcing
Remember when marketing used to be fun? Maybe you got into marketing because you love being creative and strategic, but you’re so bogged down in the details that you can’t find the fun. Or maybe your...
View ArticleHow to Pick a Marketing Outsourcing Provider
So. You’ve done your research, considered the options, and have decided that you want to outsource your marketing. Now the question is, how do you pick a legitimate and kickass firm to take your...
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Viking takeover at Outsource Marketing
Lucky us! Not one, but two from Western Washington University have joined us for the summer. Please welcome Britta and Kevin to the team. Britta Springer joins us as a summer intern at Outsource...
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Grow Your Marketing With Gratitude
November is America’s unofficial month of gratitude, which just happens to be one of our core values here at Outsource Marketing. Gratitude fuels a positive work environment, builds strong...
View ArticleMarketing is a process, not a project. Don’t stop!
So, you’ve got a spankin’ new brand! Complete with a shiny new logo, engaging website, and business cards to boot. Now what? Outsource Marketing knows firsthand (we recently went through our own...
View ArticleNew Dawg in da house!
Good news for fans of everything purple and gold, there’s a new Dawg at Outmark! Help us welcome (you got this, Cougs) Husky senior, Emma Petrin, to the team as our newest Marketing Intern. Emma joins...
View ArticleWhat Is Marketing Outsourcing, Really?
You’ve heard of marketing outsourcing, maybe even read an article or two about it. But are you still scratching your head? Is it really a good option for your business? Let’s break marketing...
View ArticleMarketing and Community
This blog series started last year to talk about Outmark’s core values and how they drive happiness. Given the crisis of COVID-19 around the world, this month we are focusing on community. Now more...
View ArticleA simple (and memorable!) rule to follow for marketing during a crisis
So, I sat down to write a blog post on the do’s and don’ts of marketing during the Coronavirus pandemic, all geared up to hit you with all sorts of truth bombs on what you should and shouldn’t be...
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